So there are a number of things that incorporate pop culture in this video. The video itself doesn’t exactly address popular culture, but if you look closely you will notice a few things.

Firstly, Fred is wearing a ‘Fred’ shirt. So the Fred phenomenon is producing enough viewers that he feels that he can make a revenue off of merchandise.
Secondly, Fred owns a keyboard phone. In a previous post of mine I stated how keyboard phones is an epically growing trend.
Thirdly, when swimming Fred brings up the issue that he’s not confident with his body. This is part of the body craze that is currently going on in popular culture. We’re being brought up to believe that our bodies are unsatisfactory unless they are super model skinny. (Although I personally think it’s to keep sexual predators at bay).

As you can see, although Fred does not address popular culture in his videos, if you look closely and between the lines you can tell that the Fred amateur video actually closely reflect today’s popular culture.